Effects of Technology on Advertising

Technology And Advertising 
New technology is continuously being developed to deliver more creative and better­targeted advertising. While it is impossible to predict what will succeed and what will fail, here are a few examples of new approaches to advertising that are being tested:
In Tokyo, Northwest Airlines is testing using billboards on the streets and in subway stations with ads containing bar codes that can be read by special readers on cell phones. These codes are unlocked by snapshots taken by the phone's camera which then direct the phone's web browser to coupons, games, or further information on the product.
Time-Warner Cable Inc. is testing a system using the digital cable box to target different ads to different households. In fact, if a father and daughter are watching the same TV show but on different TVs, they can see different commercials.
Some companies are developing new digital technologies for showing images. Pulse (pulse3d.com) has online tools for turning a photo of any person or animal into a lip-synched talking head for ad campaigns. Zebra Imaging (zebraimaging.com) produces large promotional holograms that make images of objects or people in 3-dimensions without special glasses.

Posted in: Advertising, Business, Marketing

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